Love Joy Victory places a very high value on materials. The focus is on sustainability and quality. 95% of our fabrics are made from organic cotton, a very small part of it is made from recycled materials. Our basic materials run through each season. These are transformed into your LJV product through the use of high quality yarns and different individual processes. The love for the product and the joy that you find your favorite piece at Love Joy Victory is our victory.

French Terry

Made with love and care for the planet in 100% organic cotton. A versatile fabric with soft loops on the inside and a smooth surface on the outside, processed with bio-wash for added softness. The high quality of yarns used leads to high wearing comfort.

Stockholm Interlock

An extremely soft, fine and elastic fabric which has a luxurious feel to it. It has a special double-knit construction which makes it a solid fabric for your daily wear and gives its surface a soft sheen. This fabric is made out of 100 % organic cotton.

Velvet Terry

This fluffy fabric is made out of 100 % organic cotton. It undergoes a shearing process on the loop side to achieve this beautiful, plush velvety finish. To make it extra special through our dyed process, we have added a lava dyed and acid wash to give the garment a gentle “used look”.